Author: Katie Carozza

What is a new hire welcome gift? A new hire welcome gift is a branded item or kit of branded items given to an employee when they start with a new company. Ranging from backpacks to stickers, branded products feature company logos, taglines, and colors. What’s the difference between a new hire kit and a … Continued

Embark on your journey to craft an impressive custom promotional product kit for your company with us. With our years of experience at BR Printers building custom kits for companies across the country, we have the tips and tricks you need. After reading this article, you’ll be fully prepped and on your way to creating … Continued

Promotional products and merch giveaway items that are decked out with your company logo, tagline, colors, and other important information is a must have when tabling at a trade show. Unfortunately, these items can become very pricey. Want to complete your trade show booth without breaking your budget? Check out the trade show giveaways for … Continued

Treat yourself, treat your team, and treat your customers. Give promotional gifts that encourage relaxation and spread brand awareness with our custom wellness promotional items. At BR Printers, our promotional products brand, Casa del Mar, searches high and low for the best promotional products for some of the country’s largest companies. During our search, we … Continued

Planning to attend a tradeshow or host a giveaway? Swag giveaway items are a common way to attract attendees to your tradeshow booth and leave them with a free branded item. When hosting a giveaway, whether that’s in-store or on social media, brands can choose to give away their companies items and a few swag … Continued

Does your company have big plans this summer? Fresh custom apparel and promotional products are a great addition to any summer event or plan, but which promotional items are the best choice for your brand? In this blog, we aim to inspire your business by sharing the essential summer promo categories that our team has … Continued

Employee appreciation is a top concern for small and large companies across the world. Happy employees work hard and stick around, but how do you show your employees that you appreciate the time and effort they pour into their job every week? One way showing appreciation is practiced in the workplace is by giving employee … Continued

Before you send your large format design off to the printer, let’s dive into the basics. What is large format printing? Large format printing, also known as wide format printing or grand format printing, is a process used by printers to create physical graphics over 18”. When businesses create advertising and marketing materials that are … Continued

We have all the common postcard printing sizes and their purposes here in this article. When you’re ready for printing services, contact us. We might be the right fit for your project!  Postcards are our specialty here at BR Printers.     What are postcards used for?   Direct mail postcards are a little different than the … Continued

In the dynamic world of political campaigning in the United States, the role of direct mail emerges as a strategic force that holds remarkable potential. While direct mail should not be the sole focus of a campaign, its physical presence introduces a tangible marketing aspect that fuels awareness and piques interest. Amidst the clamor of … Continued

Businesses and their customers depend on efficient supply chain management through optimized fulfillment & 3PL solutions. Two supply chain strategies that our customers at BR Printers rely on are “Pick and Pack” and “Kitting.” These approaches play pivotal roles in meeting customer demands efficiently while enhancing the overall shopping experience. A pick-and-pack service involves selecting … Continued

If you’re solely relying on digital marketing for your political campaign, you’re doing it wrong. Like all campaigns, to target your audience you need to meet them where they are and integrate multiple forms of communication. No political campaign is complete without the utilization of traditional marketing elements. At BR Printers, we’ve witnessed client success … Continued

From your best-selling childrens book to your newest graphic novel and every paper book in between, one thing that binds them all together is their carefully selected trim size. Book sizes are determined by the dimension of a book’s pages, more formally referred to as the trim size. During the book printing and production process, the … Continued

Book publishing is a long and creative process. The strategic decisions you make as a publisher don’t end when the contents of the book are finalized. Before books make it into readers’ hands, they’re printed, bound, and distributed by book printers like us at BR Printers. The printing process is an important step for publishers … Continued

Each year the top promotional product brands you know, and love gather as exhibitors at the Promotional Products Association International Expo (PPAI Expo) to showcase their new products, hottest items, and must-haves with promotional products industry experts and suppliers like our BR Printers team. The PPAI expo is an event that allows expo attendees like … Continued

In today’s market, every element of your product matters – including its packaging. As we dive into the trends shaping the landscape of product packaging marketing for 2024, we learn important insight about the design of product packaging and the influence it has on customer behavior and brand perception. Here at BR Printers, we’re eager … Continued

Are you in need of the perfect campaign strategy to elevate your political campaign? Look no further! Here at BR Printers, we’re experts in political campaign materials. We have curated 5 tips and tricks to take your strategy to the next level. Election Day brings an array of political signs, postcards, stickers, and other marketing … Continued

Collated vs Uncollated printing. What’s the difference? When should you use which method? In the world of printing, these small details can significantly impact the outcome of your projects. At BR Printers, we recognize the significance this knowledge plays in delivering top-notch printing solutions for our clients which is why we’re laying out all the … Continued

Looking to get the most accurate and timely estimate for your book printing? In the world of publishing, ensuring the finest quality printing for your book is crucial. Discover the key details and considerations needed to obtain a precise book printing estimate in a timely manner. At BR Printers, we understand the complexities involved. We’ll … Continued

You’re already juggling the creative and marketing process, don’t add stress about the purchasing process to your plate. These steps will cover the packaging industry standard purchasing process and essential information required for a successful packaging procurement strategy. At JP Graphics, a BR Company, we see brands simplify their supply chain process and create amazing … Continued

It’s the holiday season! That means it’s time to show your appreciation for the people on your team and your clients. It’s even a good time to give a little something extra to that potential customer you’ve been trying to get all year. What’s the best way to do this? It’s not just another lengthy … Continued

The hashtag #BookTok currently has 192.8 Billion views. That’s enough views, on average, for every person on Earth to view a BookTok video approximately 24 times. In the dynamic world of social media, BookTok has emerged as a literary haven, truly captivating the attention of readers and driving book sales. With this many eyes in … Continued

Curious about this season’s must-have items? While the little ones may have their eyes set on the latest Barbie, your colleagues, prospects, and clients might have different wishes. Say goodbye to the guessing game at the office because our BR Printers promo experts have a keen eye for the trendiest promotional items, backed by industry … Continued

Whether your product package lands on your customer’s doorstep or stands out in the store, the presentation of your packaging should be spot-on. Here at BR Printers, we know you spend time and money perfecting the graphic designs, shapes, and sizes of your packages so we’re here to make sure you’re getting the job done … Continued

When it comes to corporate gifting trends, 2023 has brought some very interesting statistics into play. We know that companies can elevate brand loyalty and foster positive consumer engagement with personalized gifts, but what is the real impact of a corporate gift in 2023? At BR Printers, we specialize in helping businesses select branded promotional … Continued

Have you ever heard of kitting on the fly? This term might be unfamiliar to you but don’t be surprised, its popularity is skyrocketing and we’re here to help you understand why. In the blog, we’ll go over the term “kitting on the fly”, and the upsides to this strategy, and help you decide if … Continued

You’ve heard about the types of direct mail and seen our step-by-step guide to building a direct mail campaign, but today we’ll be diving into the very first step in the direct mail marketing strategy building process, identifying goals, and building a strategy to reach those campaign goals.   At BR Printers, we provide comprehensive commercial … Continued

  In a world where marketers are constantly searching for creative ways to repurpose digital marketing content, there has been a resurgence of interest in direct mail marketing. Direct mail is on the rise. How often do you receive marketing emails? Weekly? Daily? Maybe even hourly? Business professionals and consumers are bombarded with emails every … Continued

Businesses, both large and small, can reap a wide range of benefits from promotional products. Regardless of your initial intentions with branded merchandise, promotional giveaways, or corporate gifts, these items possess the potential to impact your business in ways that may have gone unnoticed. Even in times of adversity, promotional products have proven their resilience. … Continued

Quick Service Restaurants, or QSRs, are establishments that offer quick and convenient food service. These restaurants focus on delivering fast service and providing meals that can be prepared and served rapidly. QSRs typically have limited menus and offer a range of popular, affordable, and easily customizable food options. Common examples of QSR’s are fast food … Continued

The Casino Industry is growing rapidly, with a projected growth of $90.22 Billion during 2022-2027. Overall, this growth is great news. These developments provide an opportunity for casinos to reach potential guests and strengthen relationships with current guests, but how? To clench this opportunity, casinos will need to nail down their marketing strategy. In this … Continued

The automotive industry provides over 920,000 American jobs. This major industry accounts for automotive businesses such as dealerships, auto shops, manufacturing, and more. One thing all automotive companies have in common is their need for printed marketing collateral. Here at BR Printers, we’re experts on all things print advertising. Learn why printed automotive marketing collateral … Continued

You’ve mastered your product and now it’s time to create the perfect package. Great, we’re here to help! There are many steps in the packaging production process, but you’ll have to start with a dieline.  So, what is a dieline? A dieline is a technical diagram that illustrates the lines a machine needs to know … Continued

When creating custom merch and apparel for your business, don’t settle for just any apparel brand. Promotional products distributors like BR Printers can customize apparel brands you trust. Let your environmental efforts shine though sustainable earth day giveaways.   April 22, 2023 is the 53rd annual Earth Day. Companies all over the United States and the … Continued

Food safety is the TOP priority in the food industry. Packaging printers, like JP Graphics, are responsible for printing, die cutting, and gluing packaging that is up to par with food industry standards. Food manufacturers cannot do business with a packaging printer unless they follow cleanliness, equipment, and packaging material protocol, but how is this … Continued

Packaging is the first thing your customer sees on the shelf or their doorstep. Before your food, makeup, candle, toy, cocktail kit, or whatever product you’ve poured hours of time and energy into even has the chance to prove its excellence, the customer evaluates its packaging. Product packages have the power to impact customer decisions … Continued