Our Leadership Team

Adam has been with BR since 2000, starting in sales and named the company’s third President in March 2012. Adam has led the growth of BR from Bay Area focused and bound to today’s enterprise with 5 plants across the country and employees in 15+ states. He is in the process of building the best team in the printing industry by surrounding himself with talented, hard-working, loyal, creative, and entrepreneurial people. Adam was born and raised in the San Francisco Bay Area and holds a Bachelors of Science and Commerce in Finance from Santa Clara University. He and his wife live in Monte Sereno, CA with their 4 kids. The family started the L&A family foundation in 2019 with the mission of “raising money for causes they believe in while having a great time doing so.” Adam loves to travel, all sports, hosting barbeques in his backyard, and enjoys a good concert—especially Bruce Springsteen.

Building on a technical foundation from public accounting, Cristy provides financial support proven to deliver results. A specialist in the consumer products sector, she creates business plans, financial models, and strategies that maximize growth and profitability. You’d think bean counting and performing excel magic would indicate right brain dominance, but you’ll be surprised to know Cristy flexes the left side in appreciation of creative outlets like dance, photography, and music.

Steve joins BR with 20 plus years of logistics and distribution experience in the publishing industry with tenure at Simon & Schuster Education, MacMillan CP and Cengage Learning amongst others. A customer satisfaction driver, he is passionate about delivering measurable improvements to logistics operations.  Steve has bachelor’s in finance and economics from the University of Kentucky and an MBA from Butler University. He enjoys spending time with his daughter and cheering on Kentucky basketball.

Scott brings expertise from big four public accounting at KPMG and transaction advisory services at Plante Moran & FTI Consulting; having worked on transactions valued between $1,000,000 and $1,275,000,000. He brings a can-do and collaborative attitude to the BR team, focused on growing the company through acquisition and strategic financial planning. When he is not building forecast analyses, Scott enjoys spending time on the golf course and floating through Midwest summers at the lake.

Leveraging his strong and deep publishing and printing relations in the US and UK, Bob’s passion is seeking business that fits BR well. He is a hunter true to his assignment—target, close and hand off accounts to the sales team. With travel curtailed, Bob’s been homebound with his wife, 3 college undergraduates and new puppy. When not building client relationships, Bob enjoys skiing, playing golf and tennis, and drinking fine wines.

Steve is a seasoned sales pro with over 30 years of print sales and sales management experience in both digital and offset environments. With a focus on books, he’s motivated by providing comprehensive customer solutions to enhance satisfaction and success. A teambuilder and believer in relationships, Steve appreciates working alongside the talented BR Sales and Manufacturing teams to achieve their goals. When he’s not managing the sales team, Steve is managing the drama on the home front with his 3 teenaged daughters, assisted by his wife of 22 years, Amy. Steve has an eclectic taste in music, and in his limited time off enjoys golf, hiking with his dog Toby, and all sports …particularly when they involve Auburn!

John has spent his entire life in book manufacturing and is passionate about print and its impact on society. He enjoys the teamwork aspect of the business as well as problem-solving and process improvement. John is a proud graduate of the University of Michigan and in his spare time enjoys playing golf and attending Michigan football and basketball games. He has been married for 30 years and has three grown children. He resides in Ann Arbor, MI (go blue)!

A 36 year veteran in web and sheetfed commercial, and digital print, Greg’s diverse knowledge spans bindery, scheduling, production, customer service, and plant management operations. He’s enjoying his 9 years at BR Printers learning and growing in a digital environment, promoting a team environment where everyone is empowered to make good customer and business-based decisions. Outside of work, Greg likes to spend time with his daughters and grandkids. Food is another of Greg’s passions, having 6 years of culinary experience as a chef. He also enjoys hiking, primitive camping, and photography.

David believes the strongest manufacturing arm within the BR family is on the west coast, under his leadership. When he’s not working with his teams to deliver high quality products that delight customers, David enjoys reading and long walks on the beach. He has also been known to be a positive vocal enthusiast for his children at their sporting events when not coaching.

Philip, President at NGS for the past 13 years, is a proven business leader with close to 30 years of industry experience. He relishes meeting customers and showing them around the facility. They are always impressed with the genuineness of the employees, and willingness to get the job done! Off-time is spent with his wife, twin daughters, and golden retriever, Jade. Phil plays guitar, rides a Harley-Davidson, and enjoys all sports, especially downhill skiing.

The leader of our Denver operation, Javier possesses an exceptional background and skill set. With more than 12 years of experience in fulfillment/3PL solutions, his keen focus is on customer service and creating efficiencies. Originally from Spain, Javier’s bilingual advantage has enabled him to build a cohesive and strong team made up of a diverse group of people. He is affectionately called, “the fastest walker and hardest worker on Earth.”

Andrew applies his experience in marketing, branding, media, and content to drive awareness of BR’s expanding solutions and product offerings. His professional ambitions are inspired by creativity, ingenuity, and collaboration in team environments. He works closely with the entirety of BR’s executive leadership to plan and forecast market strategy to best serve our current and future clients. In his free time, you can spot AP cruising up the Southern California coastline searching for the best breaks to surf and the finest hole-in-the-wall restaurants to dine.

When not implementing workforce optimized and time saving systems integrations and technology solutions for BR and our customers, Adam eats, sleeps, and breathes sports. He’s an active dad, attending his son’s football and baseball games, and riding bikes and taking spa days with his daughter. An avid sports memorabilia collector, fall Saturdays are designated college football holidays with all members of the Rothenberger household cheering on the Notre Dame Fighting Irish.

With over 20 years of experience in traditional and digital printing, wide format, screen printing, mailing, packaging, fulfillment and logistics, Reza believes BR’s greatest asset is our employees. He maintains the only way to be the best at anything is by challenging yourself by thinking out side of the box , learning fast, planning and executing by working smart.

Out of the plant, Reza enjoys traveling with his family, watching Formula One, and a good single malt whiskey.

Kathy is the grand dame of BR, with a tenure of 25 years (she obviously started when she was a child). She has worked in many areas of the company, finally settling (at least for now) in Human Resources. Outside of the workplace, Kathy spends time with her 2 grown children and recently added son-in-law. Kathy welcomed her first grandchild over the holidays, a lucky little boy certain to be doted upon.

Tom has been in the printing industry for over 45 years. At a young age, he first learned typesetting with movable lead type. Over the years, he has operated 40” to 77” sheetfed and web presses, die cutters, and folder gluers.

His love for printing continues in Labels. Tom opened Epic Label Solutions to ensure customers receive the very best “Epic” service, get their labels fast, and most importantly, that they are “Epic” satisfied.

When he’s not making Epic labels, he enjoys cooking for family and friends and spending time with his wife and boys.

Justin Zastrow brings an impressive 25 years of experience in the commercial printing industry. Beginning his journey in Prepress and IT, he quickly advanced through various roles, including Scheduling and Operations Management, before eventually assuming the position of President at JP. Throughout his career, Justin has dedicated his efforts to developing and implementing cutting-edge technology solutions across all aspects of the printing company. Outside of work, he cherishes his 24-year marriage and takes pride in being a loving father to his four children, aged 23, 21, 18, and 16. In his down time, Justin finds great joy in both playing and watching sports, with a particular passion for football and basketball.

With a wealth of knowledge in the print industry, Steve Larson spearheads operations at BR Commercial Print Group in Denver, Colorado. Steve’s commitment to exceptional quality, client satisfaction, and production efficiency has cemented his reputation as an industry frontrunner in commercial print, direct and political mailing. He empowers his team to grow as skilled print and marketing professionals ready to deliver on jobs of any size.

With over 25 years of experience in the Promo Industry, Kevin has proven to be a master of his craft. His knowledge of all areas of the business, from product knowledge to profitability, allows him to continue to push the needle and take risks to maximize our capabilities and streamline our processes for overall success. When he’s not crunching numbers on a spreadsheet, you can find him on the golf course or spending time with his family in Hawaii.

The one with an ‘eagle eye’, Mary’s attention to detail catapults her to the next level with clients. She leads and encourages her team by providing the tools to be efficient, creative, and successful, while still having a client-focused mind; all in which deliver sales success. Although she loves to say black is her favorite color, this proves differently when she is in the kitchen cooking fine meals from all of the colors of the rainbow.