Jorge Velasco
Chief Executive Officer
With over three decades of distinguished leadership experience, Jorge boasts a rich background across diverse print sectors such as education, trade, direct mail, publishing, fulfillment, and supply chain solutions. Jorge is an avid Peloton rider and enjoys outdoor activities with his German Sheppard, Apollo. Traveling with his wife is the other passion that makes him happy, in addition to everything related to print.
Cristy Abella
Chief Financial Officer
Building on a technical foundation from public accounting, Cristy provides financial support proven to deliver results. A specialist in the consumer products sector, she creates business plans, financial models, and strategies that maximize growth and profitability. You’d think bean counting and performing excel magic would indicate right brain dominance, but you’ll be surprised to know Cristy flexes the left side in appreciation of creative outlets like dance, photography, and music.
David Gall
Chief Operating Officer
David believes the strongest manufacturing arm within the BR family is on the west coast, under his leadership. When he’s not working with his teams to deliver high quality products that delight customers, David enjoys reading and long walks on the beach. He has also been known to be a positive vocal enthusiast for his children at their sporting events when not coaching.
Adam Rothenberger
Chief Information Officer
As Chief Information Officer at BR, Adam Rothenberger specializes in delivering optimized, scalable technology solutions that enhance workforce productivity and streamline operations. With a passion for systems integration and innovative tech strategies, Adam drives the implementation of cutting-edge solutions that meet the evolving needs of BR and its customers. When not leading tech initiatives, he enjoys spending time with his family and exploring new adventures.
Marielle Angers
Chief Human Resources Officer
Marielle brings over 25 years of HR leadership experience across multiple industries and a strong track record of supporting operations across multiple regions and countries. Marielle’s strengths lie in truly understanding her business to ensure a successful HR strategy that supports the needs of the business. On a personal note, you will often find her and her partner hiking through the North Carolina mountains with their 2 rescue dogs, or volunteering at the local animal shelter. She is also a volunteer Guardian ad Litem, advocating for children in the foster care system.
Steve Crile
Vice President, Fulfillment & Kitting Operations
Steve joins BR with 20 plus years of logistics and distribution experience in the publishing industry with tenure at Simon & Schuster Education, MacMillan CP and Cengage Learning amongst others. A customer satisfaction driver, he is passionate about delivering measurable improvements to logistics operations. Steve has bachelor’s in finance and economics from the University of Kentucky and an MBA from Butler University. He enjoys spending time with his daughter and cheering on Kentucky basketball.