President & CEO
Chief Financial Officer
Chief Strategy officer and Senior Vice President, West
Senior Vice President Sales and VP Mountain
President, BR East
Vice President, Denver Operations
President, National Graphic Solutions (NGS)
Vice President, Technology
Vice President, Content Management Corporation (CMC)
Director, Human Resources
Senior Vice President, Business Development
Adam has been with BR since 2000, starting in sales and named the company’s third President in March 2012. Adam has led the growth of BR from Bay Area focused and bound to today’s enterprise with 5 plants across the country and employees in 15+ states. He is in the process of building the best team in the printing industry by surrounding himself with talented, hard-working, loyal, creative, and entrepreneurial people. Adam was born and raised in the San Francisco Bay Area and holds a Bachelors of Science and Commerce in Finance from Santa Clara University. He and his wife live in Monte Sereno, CA with their 4 kids. The family started the L&A family foundation in 2019 with the mission of “raising money for causes they believe in while having a great time doing so.” Adam loves to travel, all sports, hosting barbeques in his backyard, and enjoys a good concert—especially Bruce Springsteen.
Building on a technical foundation from public accounting, Cristy provides financial support proven to deliver results. A specialist in the consumer products sector, she creates business plans, financial models, and strategies that maximize growth and profitability. You’d think bean counting and performing excel magic would indicate right brain dominance, but you’ll be surprised to know Cristy flexes the left side in appreciation of creative outlets like dance, photography, and music.
David believes the strongest manufacturing arm within the BR family is on the west coast, under his leadership. When he’s not working with his teams to deliver high quality products that delight customers, David enjoys reading and long walks on the beach. He has also been known to be a positive vocal enthusiast for his children at their sporting events when not coaching.
Leading the sales organization, Derek instills customer centric values throughout the organization. An entrepreneurial spirit guides Derek both at work and home with his 6-year-old son, Gino (whom everyone affectionately calls Pork Chop). Derek applies the Giulianelli family motto, “Work hard, never say you can’t, do good, be nice, laugh a lot, and always tell the truth”, to both parenting and his career at BR.
John has spent his entire life in book manufacturing and is passionate about print and its impact on society. He enjoys the teamwork aspect of the business as well as problem-solving and process improvement. John is a proud graduate of the University of Michigan and in his spare time enjoys playing golf and attending Michigan football and basketball games. He has been married for 30 years and has three grown children. He resides in Ann Arbor, MI (go blue)!
The leader of our Denver operation, Javier possesses an exceptional background and skill set. With more than 12 years of experience in fulfillment/3PL solutions, his keen focus is on customer service and creating efficiencies. Originally from Spain, Javier’s bilingual advantage has enabled him to build a cohesive and strong team made up of a diverse group of people. He is affectionately called, “the fastest walker and hardest worker on Earth.”
Philip, President at NGS for the past 13 years, is a proven business leader with close to 30 years of industry experience. He relishes meeting customers and showing them around the facility. They are always impressed with the genuineness of the employees, and willingness to get the job done! Off-time is spent with his wife, twin daughters, and golden retriever, Jade. Phil plays guitar, rides a Harley-Davidson, and enjoys all sports, especially downhill skiing.
When not implementing workforce optimized and time saving systems integrations and technology solutions for BR and our customers, Adam eats, sleeps, and breathes sports. He’s an active dad, attending his son’s football and baseball games, and riding bikes and taking spa days with his daughter. An avid sports memorabilia collector, fall Saturdays are designated college football holidays with all members of the Rothenberger household cheering on the Notre Dame Fighting Irish.
With more than 20 years of graphic communications experience in the areas of operations, sales, and sales management Sherwin is the expert marketers rely on for point-of-sale, grand and wide format, digital print, sheet-fed/web offset printing, mailing, fulfillment, and e-commerce solutions. Results-driven, Sherwin can assess a situation and implement an action plan that achieves the outcome clients wish for, improves team moral and P&L performance.
It was a toss-up for Lauri – veterinary school or marketing. Her career in marketing has been entirely print centric, positioning expanded services and solutions to publishers and marketers as must haves in a well-rounded go-to-market strategy. Stoking her love of animals, Lauri has been mom to various iguanas, frogs, rabbits, hamsters, dogs and cats, as well as two recent college grads she and her husband are weaning from the payroll.
Kathy is the grand dame of BR, with a tenure of 25 years (she obviously started when she was a child). She has worked in many areas of the company, finally settling (at least for now) in Human Resources. Outside of the workplace, Kathy spends time with her 2 grown children and recently added son-in-law. Kathy welcomed her first grandchild over the holidays, a lucky little boy certain to be doted upon.
Leveraging his strong and deep publishing and printing relations in the US and UK, Bob’s passion is seeking business that fits BR well. He is a hunter true to his assignment—target, close and hand off accounts to the sales team. With travel curtailed, Bob’s been homebound with his wife, 3 college undergraduates and new puppy. When not building client relationships, Bob enjoys skiing, playing golf and tennis, and drinking fine wines.