A Winners Guide to Casino Marketing
The Casino Industry is growing rapidly, with a projected growth of $90.22 Billion during 2022-2027. Overall, this growth is great news. These developments provide an opportunity for casinos to reach potential guests and strengthen relationships with current guests, but how? To clench this opportunity, casinos will need to nail down their marketing strategy. In this blog we’ll help readers do just that by covering casino marketing tips and tricks along with the printed marketing essentials casinos should consider.
Printed Marketing Essentials for Casinos
Integrated marketing strategies are used by casinos to attract customers, increase revenue, build brand reputation and recognition, differentiate from competitors, and maximize customer satisfaction. Tie the printed marketing essentials below into your digital marketing plan to drive business growth in the highly competitive casino industry. Check out more printed marketing essentials Ross4Marketing, a BR Printers Company.
Large Format
Large Format- Posters
- Banners
- Billboards
- Directional Signage
- Maps
Direct Mail
Direct Mail- Postcards
- Self-Mailers
Marketing Collateral
- Flyers
- Catalogs
- Brochures
- Maps
- Folders
- Room Key Sleeves
- Business Cards
Promotional Products
Promotional Products- Employee Merchandise
- Customer Merchandise
- Notepads
- Pens
Casino Marketing Tips & Tricks
Integrate Digital and Print Marketing
The success of your digital marketing campaigns can skyrocket with multiple physical touchpoints. For example, if your casino is running a deal for an upcoming holiday that deal can be promoted on social media, through email marketing, or your website but casino players who are gaming in person can also be informed of the deal through posters, flyers, and other printed items.
Try Out Direct Mail
Direct mail postcards, newsletters, catalogs, self-mailers, and packages are all useful direct mail tools marketers in all industries use to target their current or potential guests. Try announcing special offers, free play, room discounts, and events with a targeted direct mail marketing campaign or an every door direct mail marketing campaign (EDDM).
Choose the Right Collateral
Evaluate your marketing goals and find a few pieces of marketing collateral that support your casino marketing strategy. Also, consider what printed collateral could support the digital marketing efforts of your business.
Create a Design that Follows Brand Guidelines
Whether you’re creating a piece of direct mail or a business card, be sure to use company fonts, colors, imagery, and voice. Consider hiring a freelance graphic designer or agency if you don’t have one at your business.
Understand your Budget and Timeline
Consider when you’d like this printed collateral to be distributed or displayed to your casino players. Unlike digital collateral, you’ll need to know the quantity you’d like to print and have the budget to do so.
Measure Effectiveness
Once you’ve decided which type of collateral you’d like, the perfect design, printed your items, and put them into the marketplace be sure to measure their effectiveness! Ask new buyers how they found you, add a QR code you can track to your flyer or brochure, and find other ways to monitor your campaigns.
Ace Your Casino Marketing Strategy with BR Printers
Here at BR Printers, we have experience with all types of traditional marketing collateral, and we put our client’s success above all else. If you want to see a return on investment for your Casino marketing collateral, you’ve found the place.
Based in San Jose, CA, with facilities in San Diego, CA, Denver, CO, Appleton, WI, Cincinnati, OH, and Independence, KY, BR is a provider of book, commercial, and large format printing and marketing services, packaging, promotional products, value chain, and logistics management to marketers and the publishing industry’s most recognizable names. BR’s national footprint, combined with a solution-centric focus, allows it to leverage data and technology while maintaining an appreciation and respect for traditional print craftsmanship.
.
Sources: