Know your Political Mailers, Know Campaign Success

If you’re simply relying on digital marketing for your political campaign, you’re doing it wrong. Like all campaigns, to target your audience you need to meet them where they are and integrate multiple forms of communication. No political campaign is complete without the utilization of traditional marketing elements. At BR Printers, we’ve witnessed client success stories utilizing direct mailers embraced by politicians from various parties. This direct marketing element reaches audiences with a tangible and personalized message that truly impacts voter decisions so don’t miss out. Learn about your political mailer options and complete your integrated campaign strategy.  

Let’s Cover the Basics 

Political mailers, a type of direct mailer specifically designed for political campaigns, are crucial components of election campaigns. Often echoing the key messaging found on digital platforms and in-person campaign events, these mailers are commonly dispatched directly to voters’ doorsteps. Additionally, campaign materials like postcards, flyers, and yard signs are distributed during face-to-face events. Recognizing that many voters do not attend events or engage with digital marketing, a direct mail piece casts a wider net. They enable outreach to specific demographics—such as age, political affiliation, and ethnicity—that might otherwise be missed. Go one step further than commercials, billboards, and digital ads. Get your message in voters’ homes. 

The Power of Political Mail: The Stats 

While we’ve seen the positive impact of political direct mailers firsthand, we also have the numbers so you can see the power of political mail for yourself. Studies show that 80% of surveyed voters credit political direct mail for increasing their awareness of candidates. Additionally, 58% of voters actively seek more information about political races after reviewing election mail pieces, demonstrating direct mail’s significant influence in engaging voters. 

The use of political mail has notably increased in recent election cycles, leading to higher rates of voter recall. During the 2022 Midterm Election cycle, 62% of voters reported receiving political mail weekly, a considerable rise from the 48% reported during the 2020 Presidential Election cycle. 

Types of Political Mailers  

Adding political mailers and direct marketing items to your political campaign marketing mix is essential, but where should you start? What are your options and how do you know what is right for your campaign? If you’re asking yourself these questions, read through the types of political mailers and traditional marketing items below. If you want to complete your integrated strategy, these are the products to do so. 

Political Campaign Postcards  

Within the world of political mailers, postcards reign supreme as a versatile and impactful medium. At BR Printers, we know this because we specialize in postcards, offering a variety of political postcard size options—including 6×4, 6×8, 6×11, 4×9, 8.5×11, and 6×9—which provide expansive canvases for campaign messages. These election mail postcards serve as succinct yet attention-grabbing vehicles for conveying crucial information, leveraging concise messaging and eye-catching visuals to captivate recipients. The customizability of political postcard printing allows for targeted messaging that resonates with diverse demographics.  

Flyers and Brochures  

Flyers and brochures cater to more extensive campaign messaging, providing ample space for detailed information about candidates’ platforms, policies, and initiatives. Their versatility in design and content distribution makes them invaluable in presenting a comprehensive overview of a candidate’s vision and plans.  

Envelopes and Letters  

When confidentiality or a professional touch is desired, envelopes and letters step in as the preferred format for delivering sensitive or official communications. Branded envelopes and personalized letters exude professionalism while housing additional collateral, such as coupons or return envelopes, to bolster campaign efforts.  

More Forms of Traditional Marketing 

Additional traditional marketing methods such as political yard signs, banners, self-mailers, and dimensional mailers further diversify and enhance political messaging. These forms of physical advertising not only reinforce political candidate visibility but also offer unique and creative ways to capture voter attention and support. 

Every Door Direct Mail (EDDM) vs. Targeted Mailing Lists   

You know what type of direct mailers you’re interested in adding to your campaign, so what’s left to figure out? Your mailing strategy. Before you can contact a political direct mail printer, receive a quote, and design the perfect mailer, it’s time to discover your mailing strategy. Your options are simple. At BR Printers, we see political campaigns use both Every Door Direct Mail (EDDM) as well as targeted mailing lists but what’s right for your campaign?  

EDDM reaches specific geographic areas by delivering promotional materials to every household, eliminating the need for specific addresses. This method is ideal for widespread campaign announcements. On the other hand, targeted mailing lists pinpoint specific demographics, including zip codes, age groups, income brackets, and homeowners, ensuring precise targeting for maximum impact.  

Diversify Your Political Campaign 

With all this information you’re already on track for success. If you’re not sure which mailing strategy or political mailer is going to bring your campaign to the next level, that’s what we’re here for! At BR Printers, our expertise lies not only in understanding the nuances of political mail but in transforming campaign messages into compelling, resonant mail pieces. Contact our direct mail experts who can help elevate your campaign today.