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Powerful Packaging Marketing Stats for 2024

In today’s market, every element of your product matters – including its packaging. As we dive into the trends shaping the landscape of product packaging marketing for 2024, we learn important insight about the design of product packaging and the influence it has on customer behavior and brand perception. Here at BR Printers, we’re eager to help our clients succeed. As packaging printing suppliers, we know that satisfying your customers is the top priority which is why staying up to date with the product packaging trends is essential.   

Before You Print 

Before your packaging ends up in your client’s homes and businesses, there are a lot of moving parts that have to align. Your packaging procurement strategy is one of the many things you need to know before you print your product packaging. It’s also essential to have intentional product packaging marketing and product packaging design. If you’re stuck on any of these steps, your packaging printer is a resource not just a printer! Even if you’re not printing your job with us, we’re here to help.  

The Power of Packaging Design 

According to a recent Ipsos survey, a staggering 72% of American consumers admitted that the design of a product’s packaging significantly impacts their purchasing choices. This statistic underscores the pivotal role product packaging design plays in catching the eye of consumers amidst the clutter of retail spaces, whether physical or virtual. 

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Furthermore, the survey revealed that 67% of respondents specifically noted that the materials used in packaging also influence their purchasing decisions. This emphasizes the importance of not just the visual appeal but also the tactile experience that packaging materials offer to consumers. This should be considered while creating your marketing plan. Sustainable packaging is a great option for brands looking to step up their retail packaging. Let your customers know through branding on the packaging and digital marketing campaigns that you’ve gone with sustainable packaging options. 

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Paper and Cardboard: The Preferred Choice 

Your packaging material matters. When it comes to packaging materials, paper and cardboard emerge as clear favorites among consumers. The Ipsos poll conducted on behalf of the Paper and Packaging Board highlighted that 67% of respondents find paper and cardboard packaging more attractive than other alternatives. Additionally, a significant 63% believe that products packaged in paper and cardboard appear to be of higher quality, lending a sense of premium value to the product. Good packaging material choices reflect positively on your brand and products! 

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The Luxury Packaging Advantage 

For brands in the luxury segment, packaging is not just about protecting the product but also about elevating the overall brand experience. Research indicates that 61% of consumers are more likely to repurchase a luxury product if it comes in premium packaging. This underscores the importance of investing in high-quality, aesthetically pleasing packaging to reinforce brand identity and enhance customer loyalty. 

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The allure of luxury packaging extends beyond the initial purchase, it also strengthens your marketing strategy. A compelling 40% of consumers are inclined to share images of unique or branded packaging on social media platforms, amplifying brand recognition and generating organic buzz among potential customers. 

Elevate Your Brand with BR Printers’ Premium Packaging Solutions 

In today’s competitive market, packaging influences consumer behavior. There’s no changing that. What you can change is your strategy to align with consumers’ wants and needs. BR Printers has the packaging industry expertise and team to offer premium, custom packaging solutions that empower businesses to leave a lasting impression on their customers. Whether you aim to enhance visual appeal, elevate brand perception, or craft luxury packaging experiences, our expertise ensures your vision comes to life.  

 

Sources: 

Ipsos Survey: “Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions” 

Enterprise League: “Important Statistics You Should Know About Packaging Design” 

PackMojo: “8 Surprising Stats About Packaging You Need to Know” 

  • Topic

    Packaging

  • Date

    2.07.2024

  • Author:

    BR Printers

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