Insights & Infographics
Data Segmentation Makes Direct Mail More Effective
6.05.2021
Segmenting your audience is the foundation of effective direct mail campaigns and helps you avoid the pitfalls of assuming the same piece of mail will attract everyone on your list.
Data Segmentation Makes Direct Mail More Effective
Segmenting your audience is the foundation of effective direct mail campaigns and helps you avoid the pitfalls of assuming the same piece of mail will attract everyone on your list.
The Great Debate: Books vs. E-Readers
Make the greatest impact with readers when providing them both books and e-reader options.
Why Go Large (Format)
Increase brand recognition and capture attention with large format graphics.
How to Select the Right Fulfillment/3PL Partner
Tips for selecting the right fulfillment partner.
10 Ways to Improve Efficiency by Partnering with a 3rd Party Logistics (3PL) Provider
Maximize your budget and operate your business more efficiently by outsourcing fulfillment operations to a trusted 3PL provider.
10 Reasons to Include Promotional Merchandise into your Marketing Strategy
Increase brand awareness and more when incorporating promotional merchandise into to marketing strategies.
Think Direct Mail is Dead? Think Again
Build relevancy into your direct mail programs with imagery, messaging and offers that resonate with your target audiences.
Promotional Marketing Strengthens Brand Recall
Promotional marketing merchandising strengthens brand awareness and recall.
Harness the Combined Power of Direct Mail and Digital Media
Achieve better ROMI when direct mail is an integral part of a multichannel marketing strategy.
Nonprofit Marketers Benefit from Direct Mail
Personalization is the key to fundraising success. Here are some statistics highlighting direct mail and its role in the omnichannel fundraising strategy.
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