10 Reasons to Include Promotional Merchandise in your Marketing Strategy
Elevate your Brand with the Power of Promotional Marketing
Why use promotional products? Using promotional products has always been a good way of promoting a business, however, in recent years, the digital age has taken over. Most people are either doubtful of how effective marketing merchandise can be or rely on other, perceived as more modern marketing tools. We believe promotional merchandise affords marketers plenty of benefits. In fact, here are ten reasons why everyone should consider it!
1. It’s a Low-Cost form of Marketing
One of the best things about marketing merchandise is that its far less expensive than some other promotional methods. Other types of advertising, such as TV ads, will stay in circulation for only a limited time. Branded merchandise is more economical, sticks around longer, and gives your brand more coverage at a reasonable price.
2. Shows Goodwill Towards your Audience
Another great thing about marketing merchandise is its use for corporate promotional giveaways. These promotional giveaways not only help your brand keep up with the times and stay relevant, they also remind your customers that you’re there for them and that you care. Moreover, a promotional item the merchandise invites them to come back with more orders, should they need your services again.
Imagine, for example, you’re selling iced beverages in the summer. Gift people printed reusable straws and you’ve got yourself relatively inexpensive brand exposure. The straws help your brand stay top-of-mind for the season.
3. Has a Longer Lifespan than other Traditional Marketing Methods
The incredible thing about promo products is that they continue generating brand exposure for a very long time. How? It’s simple. There are a variety of branded promotional products — clothing, water bottles, key rings, etc. All these products easily end up on someone’s body, in someone’s bag or hands. As such, they most likely will be used daily, always reminding everyone that sees our brand, which means that you continue to benefit from frequent and consistent brand exposure.
4. Shows that you Care about your Audience
Promotional items are free to the recipient, meaning you provide your target audience with useful products they don’t have to pay for. Thus, they are happy. The relationship you share with your audience only grows, as you’ve demonstrated your appreciation.
5.Helps you Become an Industry Leader
Branded promotional products allow you to be as innovative as you desire. What’s more, by giving your customers practical or entertaining products, you show off a side of your company that’s rather appealing to everyone—the creative side.
6. Impresses Event, Conference, and Trade Show Visitors
Hosting a booth at trade shows or sponsoring an event is a great way to self-promote. But add some promo products into the mix, and you’ll find yourselves surrounded by potential customers. After all, nothing makes a business stand out more than valued branded gifts.
7. Helps you Develop Company and Customer Loyalty
Promotional products, especially those that come in the form of apparel with imprinted logos, helps boost brand awareness and employee loyalty. Even better, they inspire your customers and employees to keep coming back to your brand. Yes—a promo item can build brand recognition and a base of loyal customers and employees.
8. Appeals to Everyone
Since a promotional item can come in all shapes and sizes, they have a variety of functions from which you can choose. No matter if your audience is young or old, there is a gadget, wearable or promotional gift that will appeal to them. Promotional products attract everyone’s attention, which means you easily reach a wider demographic.
9. Demonstrates your Business is Fun
Since promotional products come in all shapes and sizes, they have a variety of functions from which you can choose. No matter if your audience is young or old, there is a gadget, wearable or promotional gift that will appeal to them. Custom promotional products attract everyone’s attention, which means you easily reach a wider demographic.
10. Reinforces What you Stand for
A brand’s tone determines which custom promotional products you pick. Why? Because marketing merchandise easily strengthens your brand message. Once someone is gifted with a promotional product, they immediately know what you’re trying to convey and what kind of business you operate. Fun or serious—it doesn’t really matter so long as your audience remembers your brand.
Start Marketing with Promo Merch
While it’s a known fact that promotional products work, establishing a promotional merchandise marketing strategy can feel intimidating. Take stress off your plate by working with a trusted promo merch supply chain resource who can warehouse, inventory and manage distribution through custom kitting, packaging and logistics.
Contact us at BR Printers. Our talented Promotional Marketing Company, Casa del Mar, is ready to build you a solution that delights your audience and rewards you with increased brand awareness and loyalty.