Author: jrstaatsiii

Optimizing Production, Kitting, Fulfillment, and Inventory Management with BR

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Company Background Our client, a prominent educational publisher, faced significant logistical challenges as their catalog of educational materials expanded. Their extensive product range, from textbooks to supplementary educational resources, required efficient printing, kitting, and distribution to meet the needs of educational institutions and individual customers. Challenge The main challenge was to streamline the supply chain … Continued

Outsourcing 3PL to BR: Enhancing Preparedness for a Survival Gear Marketer

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Company Background Our client, a leading marketer of survival gear, faced significant logistical challenges as their business grew. Their product line, ranging from emergency kits to advanced outdoor equipment, requires efficient distribution and timely delivery to meet the high demands of their customers. Challenge The primary challenge was to streamline the supply chain to ensure … Continued

How to Select the Right Fulfillment Partner

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Doing your homework is the key to establishing a successful fulfillment partnership. Knowing how to internally prepare, what to look for, and what questions to ask a fulfillment center will set you up for success. We’ll cover everything you need to select the right fulfillment 3PL partner.  When you outsource fulfillment services, you’re essentially entrusting … Continued

10 Efficiency Benefits of Third Party Logistics

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One of the most costly aspects of running a business is order fulfillment and shipping. It is important to make sure you are spending wisely when executing your fulfillment and supply chain management strategy. One of the steps to take to ensure you are maximizing your budget, and operating your organization more efficiently, is outsourcing … Continued

12 Stats That Prove Direct Mail is Not Dead

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If you think direct mail is dead, these statistics will make you think again. When customized with imagery, messaging, and offers that are relevant to the reader, direct mail marketing is an instant winner. See Infographic On average, Americans receive 605 emails and 16.8 pieces of mail every week. For roughly every 36 emails you … Continued

The Great Debate: Books vs. E-Readers

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Which is more effective? Tangible books or ebooks? Readers are more likely to skim e-book texts, which can lead to lower retention. Textbook readers often associate information with the layout of the page and location within the book, which assists them in comprehending texts. See Infographic

Why Go Large (Format)

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Businesses continue to integrate large format signs into their marketing strategy, but why? Large format print can complement and strengthen their other marketing avenues while reaching customers in a way digital marketing can’t.   Printed materials are more engaging than digital advertisements, which are often skimmed over in less than 15 seconds — if they’re … Continued

5 Reasons Print Media Works In The Digital Age

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You don’t have to choose between digital and print media. One compliments the other, working hand-in-hand reaching your target audience with content they’ll remember and act upon. Share this infographic or article to show others why print is thriving! Print raises brand awareness First and foremost, printed material is vital for reinforcing brand awareness. The … Continued

Sharing Memories One Postcard at Time

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MyPostcard is an app which makes it possible to send your own photos as real, printed postcards. With three million downloads, MyPostcard has become the most successful and most popular postcard app. The app is available in eight different languages and four different currencies internationally. With more than 50,000 designs and postcards from all over … Continued

International non-profit boosts donations and saves money with direct mail and fulfillment automation

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An international child development ministry connects caring individuals with children in poverty. Through 1-to-1 sponsorships, children are provided with the resources and opportunities they need to rise above their circumstances. Sponsorships and programs have aided over 40,000 children in 14 countries, making an incredible impact. The communications required to foster these relationships are incredibly complex. … Continued

Healthy Madness Delivered State by State

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Conceived in 2004, MAD Greens is a quick serve restaurant chain where healthy tastes embrace life’s madness. With 34 locations in Colorado, Arizona and Texas, MAD Greens is intent on disrupting the status quo: healthy, fast and fresh food should be mainstream, not the alternative. Read More

Luxury Resort Reaches Customers Through BR’s Marketing Campaign

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Background   Luxury resort brand Viceroy, in Snowmass, Colorado, assembled an in-house list of 100 premier guests that repeatedly and consistently stayed on property. They wished to announce the final residential release, and last opportunity to own, in the prestigious enclave.  “BR delivered in every way.  The sale of our final luxury units were a … Continued

Textbook Publisher Uses Tech to Streamline Procurement

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Background   The publisher’s custom courseware system allows professors to build customized books specific to their classes, assigning each a unique identifier. At any time, their system could generate hundreds to thousands of orders daily, needed within tight delivery windows.  “BR’s ability to integrate with our system and output a high volume of orders in … Continued