Direct Mail Advertising Audience Segmentation Strategies

Your audience is unique. They are individuals with a specific set of characteristics and attributes. Their unique data points tell you it wouldn’t be wise to mail a grass seed offer to an apartment dweller or a dog food coupon to a cat owner. Direct mail advertising audience segmentation is the foundation of effective campaigns … Continued

Fulfillment Simplified

Fulfillment is the process of receiving, picking, packaging, and shipping customer orders. A fulfillment center is where these activities take place. Typically, people associate the word “fulfillment” with Amazon. Amazon sells direct or acts as a middleman between retailers and consumers. An Amazon fulfillment center fulfills orders from vast warehouses around the globe. It’s important … Continued

Book printing challenges persist in 2022

While ongoing economic, labor and supply chain issues prevail going into 2022, it’s not all doom and gloom for publishers and book printers. On the paper front Obtaining sufficient supplies of paper remains a significant hurdle. Capacity is scarce and lead times are long. Upside: Communication between publishers and printers has improved greatly. Knowing what’s … Continued

BR Printers Acquires Epic Labeling Solutions

 San Jose, CA January 3, 2022 — Mountain View, California based Epic Labeling Solutions has been acquired by BR Printers of San Jose, California. Established in 1989 as Fernqvist Custom Labels, Epic’s long tenure is attributed to delivering label products and services at a fair price.  Epic provides the market with on-demand premium labels and … Continued

Directories Connect Christian Consumer and Business Communities

25 years ago three men had a vision to unite Christian owned and operated businesses with people seeking businesses they could trust. The original Christian telephone directory, Christian Blue Pages was born. Their mission, to become the national leader in the marketing of Christian product and service providers is spread to local faith-based communities in … Continued

Supply Chain Crisis – update

You’ve probably noticed, things on the supply chain front haven’t improved. More than one hundred container ships await entry into southern CA ports, responsible for offloading half of all incoming goods to the U.S. The cause of the backup, say port officials, is strictly enforced Covid restrictions at ports, including those in Asia, as well … Continued

BR Printers acquires promotional products company Casa del Mar

San Jose, CA September 1, 2021 — BR Printers announces the strategic acquisition of Casa del Mar, a San Diego based Logo Apparel & Promotional Products marketer. A Certified WBE (Women’s Business Enterprise) founded in 1994, Casa del Mar serves some of the world’s most recognizable logos. The boutique-style logo apparel and promotional product company … Continued

When reading to learn, what medium works best?

The pandemic necessitated a sudden and massive shift to online education last year. Students were forced to access much of their school reading assignments digitally. A host of research comparing print and digital reading points to the same conclusion — print matters. For most students, print is the most effective way to learn and retain … Continued

5 Reasons for the Current Supply Chain Crisis

#1  The Pandemic Covid-19 caused an unprecedented increase in online orders, many for goods imported from Asia. #2 A Lack of Containers and Staging Space Containers leaving Asia aren’t returning quickly to be reloaded. Chinese import volume is up 54% year-over-year while U.S. export volume increased only 4.4%*.   #3 Congested Ports  Intermodal transportation is not equipped to handle the amount of cargo arriving at U.S. ports, causing congestion and an overload of goods. … Continued

Books cultivate a love of learning

Reading physical books is critical to a child’s development and fostering a love of learning. Numerous pieces of research have discovered the profound benefits of reading for a child’s development. One study details the effects of reading on later literacy skills, facilitating social interaction between adults and children, and encouraging children to engage with the … Continued

Easing Back into the Workplace

Nationwide, vaccines are getting into arms and restrictions are being lifted, but with the ever-present threat of yet another surge in Covid cases looming, people facing the prospect of returning to the workplace are feeling anxious and trepidation. Are you one of them? What can employers, managers and team leaders do to provide small reassurances … Continued

Promo Products

Promo Product Facts (we bet you didn’t know) Promotional Products work because…. They resonate with customers. The majority of those who’ve received a promo item in the past two years were able to remember the product, brand and message. They increase sales. Half of those receiving a promo item did business with the brand They … Continued

BR Printers Relocates Denver Colorado Fulfillment Center

BR Printers relocated its Denver, Colorado fulfillment/3PL and direct mail production operation to 5050 Moline Street, Denver, Colorado 80239. The 59,000 square foot space accommodates an expansive and improved layout in the customer fulfillment center for better workflow, more efficient materials picking, and the ability to sell additional fulfillment and 3PL business. Our fulfillment warehouse … Continued

Disruptions in Book Publishing Bode Well for Digital Printers

The book publishing industry has undergone tremendous change, much of it driven by new technologies and distribution outlets. Disruption #1 occurred in the 1980s, with the creation of mass book retailers. Notably, Barnes & Noble, Borders and Books A Million created massive destination stores, with inventories on average 10 to 20 times greater than independent … Continued