Why Companies Favor BOPP Product Labels

BOPP labels are a popular choice for product label material. But why? First, we need to understand what BOPP label material is. Biaxially-Oriented Polypropylene, or BOPP, is a type of plastic film stretched in machine and transverse directions producing a strong and clear film. You can either choose to print on a white bopp label or a clear bopp label. BOPP labels are printed onto the material and typically delivered in a roll of custom labels. 

BR Printers writes about BOPP film material for product labels.

Who uses BOPP labels? 

At BR Printers, we print BOPP labels for all types of industries! Companies commonly use BOPP Labels on: 

  • Food Products 
  • Beauty Products 
  • Beverages 
  • Cleaning Supplies 
  • Candles 
  • Health Products 
  • Kitchen & Bathroom Supplies 

Whether you’re designing a food label, beer label, or packaging vitamins, BOPP labels are the top choice.  

Why are BOPP labels so popular? 

Companies continuously choose BOPP over other label materials. The BOPP material’s clarity and resistance have contributed most to its reputation. 


BOPP film is resistant to UV rays, oil, water, moister, product liquid, and chemicals. This makes it the perfect solution for harsh cleaning items, health and beauty products, food and beverage items kept in ice and freezers, and products kept outside. Its ability to be exposed to hash elements and submerged in water isn’t where the resistance ends; Biaxially-Oriented Polypropylene film makes the most durable labels. Their tear resistance is a selling point for many companies.  


Transparent labels can be made of BOPP, vinyl, or polyester. A Biaxially-Oriented Polypropylene label is the clearest and most resistant see-through material option. Since you can print designs onto a transparent BOPP material, these are a trendy choice for companies who want to show off what’s inside their container or the container’s design.  

Step Up Your Products with BOPP Labels  

Labels are meant to enhance product and brand recognition, but the wrong label adhesive or material can lower the value of your product. BOPP film ensures your durable labels can withstand their environment and clear labels give your product the spotlight.  

Ready to order BOPP labels? Need help figuring out which type of custom labels are right for your product or industry?  Contact a rep and we’ll get you paired with one of our label experts. Based in San Jose, CA, BR Printers is a label printer and provider of other printing and marketing services. Our label printing capabilities include the production of shipping labels, medical labels, food labels, beer labels, and more. Our marketing and printing capabilities offer solutions for every business in every industry.