Printed Books are Preferred by U.S. Adults
When was the last time you read a book? According to recent findings from the Pew Research Center, chances are you’ve read a book in the past year. The Pew Research Center conducted a deep dive into the reading habits of U.S. adults in 2021. The books vs. e-readers debate was a point of discussion in this research, although findings concluded that printed books took the win over e-books. Reading also displayed its popularity among young demographics and college graduates.
The Resilience of Print
When 2021 results were compared to 2011 results, reading and print proved their resilience. With the variety of options available for entertainment consumption in 2021, 75% of U.S. adults still turned to a good book. This is only 3% less than adults who claimed to have read a book in 2011.
Print Appeals to Young Generations
While it’s easy to assume that print is losing its popularity with younger generations, given the technology advancements younger generations use daily, this is not the case. Students consider printed books to be an escape from the internet. Printed textbooks also have been credited as the most effective learning medium for students. According to the Pew Research Center, adults between the ages of 18 and 29 were more likely to read a printed book than any other age demographic.
Readers are Loyal to Print Books
An important conclusions drawn from this survey is that a 65% of American adults have read a printed book in the past year. Out of the U.S. adults that say they have read a printed book in the past year, 49% exclusively read print books.
The BR Difference
Whether you’re a book lover, publisher, paper supplier, or printer, it’s important to know that Americans of all demographics are reading printed books. At BR Printers, our short, mid-range, and long-run book production capabilities provide the quality and flexibility you need to efficiently and cost-effectively reach your reading audience.
Does your business have printing needs other than book printing? We offer a variety of printing solutions such as direct mail and labels. Learn more about our quality printing and marketing solutions. Get in touch with us today.