BR Printers Supercharges Digital Print Quality and Efficiency with HP Brilliant Ink
BR Printers, a trusted leader in print solutions for the education, trade, and children’s publishing sectors, is proud to announce a major investment in upgrading its HP PageWide presses with cutting-edge HP Brilliant Ink technology. This milestone advances BR Printers’ mission to lead in efficiency, quality, and reliability, setting a higher standard for digital print in today’s competitive market.
This year’s upgrades, now completed, demonstrate BR Printers’ commitment to staying ahead of the curve with best-in-class print technology, enabling greater production capacity and setting the stage for expanded operations.
Richer Color, Sharper Quality
The HP Brilliant Ink platform brings a step-change in digital print performance. This next-generation ink set produces more vivid colors, deeper blacks, sharper detail, and superior consistency across a wider range of papers, raising the bar for print quality in the demanding education, trade, and children’s segments, where vibrant visuals and durability are non-negotiable.
With Brilliant Inks, BR Printers has closed the gap between Offset and Digital print quality, giving customers more flexibility and more choices.
Greater Efficiency, Faster Turnaround
In addition to superior quality, the new ink system delivers improved press speeds and increased productivity. These efficiency gains enable BR Printers to produce higher volumes with faster turnaround, supporting publishers’ tight production windows and seasonal deadlines.
The enhanced capacity ensures BR’s customers benefit from faster speed to market and greater flexibility.
A Long-Term Commitment
“This upgrade is one of several strategic investments in our future and our customers’ success, part of the retooling and improvement plans that began 18 months ago,” said Jorge Velasco, CEO and President at BR Printers. “HP Brilliant Inks empowers us to offer stunning color, exceptional quality, and greater speed on the substrates our customers want — all while helping us operate more efficiently and sustainably. It’s a major step forward as we pursue our goal of becoming the best digital print partner in North America.”
About BR Printers
BR Printers partners with publishers and educational organizations to deliver high-quality, customized print solutions with speed, flexibility, and industry-leading technology. From short-run digital to large-scale offset and distribution, BR Printers is committed to providing exceptional value and service to customers nationwide.