Direct Mail and Fulfillment Customer Success Story
International non-profit boosts donations and saves money with
direct mail and fulfillment automation
Complex mailing and fulfillment taking too long to reach sponsors and field staff
Higher postage costs from disorganized mailing process
Limited resources to execute daily segmented mailings
No time to spend growing sponsorships and overall mission
Data and fulfillment automation streamlined end-to-end execution to hours, not weeks
Design and mailing methods saved thousands per year in postage that could go back to the cause
Continually increased efficient communication between sponsors and their children to encourage additional sponsorship
Client is an international child development ministry that connects caring individuals with children in poverty. They provide children with the resources and opportunities they need to rise above their circumstances through 1-to-1 sponsorships.
Building sponsorships and programs that aided over 40,000 children in 14 countries has had an incredible impact. But the communications required are incredibly complex. Any single contact or activity could generate up to 500 different combinations of personalized letters and materials.
Printing, assembling, and mailing was taking their current direct mail vendor weeks, not hours, to get processed and into the mail stream. Losing potential donors and retaining current sponsors was becoming a risk.
Plus, the Client staff had extra work to get the job done and valuable resources were being taken away from expanding the mission.
It was time to make a change. They needed to find a capable partner who could effectively manage their data and printing needs to keep their sponsor/child relationships strong and their ministry growing.
The Client wanted a direct marketing company that understood their complex data and fulfillment needs. From the very first discussion, the client knew that Endpoint Direct understood their business and the challenge to connect the dots. The proposal included how to:
Produce high-volume, personalized printed correspondence quickly -- while being nimble enough to send to individual requests, prospects and new sponsorships.
Have a local connection that could help with the data and design and logic -- but execute production, data, and mail services on a global scale.
Stay within a budget that kept more money going to the mission
The team at Endpoint Direct helped them do that… and a lot more.
What used to take days, now is done in hours.
Endpoint Direct automated what used to be complex, manual processes that were managed in a spreadsheet. Now, any single communication request triggers the system to merge the data, match what needs to be fulfilled, and send the job out to the production floor… fast.
With Endpoint Direct as a strategic marketing partner the teams worked together to define new processes that:
Increased open rates using the newest materials and design innovations
Greatly improved timely communication resulting in higher sponsor retention rates
Leveraged mailing expertise to save thousands of dollars annually on postage
Free up their staff to focus on the mission